Engaging fiction fans during Snapchat’s coverage of the San Diego Comic-Con

Client: AAMI Car Insurance
Brief: Highlight the benefits of AAMI's roadside assist in a way that ties into Snapchat's coverage of the San Diego Comic-Con.
Idea: In line with AAMI's 'Not Very Insurancey' brand platform, we transformed one of the much-loved AAMI girls into an 8-bit superhero who helped stranded motorists flee from science fiction and fantasy's most popular tropes: zombies, aliens, and dragons.
My Role: Creative Director