AAMI GIRL GOES 8-BIT FOR SNAPCHAT

AAMI Car Insurance wanted to highlight the benefits of their roadside assist, but the challenge was making it stand out during Snapchat’s coverage of San Diego Comic-Con.

To tap into Comic-Con’s sci-fi and fantasy themes, we created animated Snapchat ads featuring an 8-bit superhero version of one of the beloved AAMI girls. In these ads, she rescued stranded motorists from iconic scenarios like zombie attacks, alien abductions, and dragon encounters.