MyMaccas App Summer Promo Game

Client: McDonald's Australia
Brief: Keep customers coming back to the MyMacca’s app and Macca's restaurants over summer.
Idea: Macca's Summer Prize Pool – every time customers spent $10 on the MyMacca's app, they got a pool pass to enter the Summer Prize Pool: an interactive 3D pool park where customers could ride a Summer Prize Pool slide to win a prize.
My Role: Creative Lead, Art Director
Results (first week): Registrations: 240K, Pool Passes Awarded: 35K, Pool Passes Played / Prizes Won: 13K, % of Pool Passes Played: 38%

Walkthrough:

What happens if the pool was closed?
Sometimes, users had to wait for their pool passes to be processed. Nobody likes waiting, so to keep things fun, we created a series of playful 'the pool is closed' scenarios with a message informing users that the pool was temporarily unavailable and to come back later. These scenarios included a cheeky UFO trying to abduct swimmers, a colossal visitor taking up the pool, and lifeguards dealing with a playful giant squid—all with a message telling the user to come back later.