Giving punters the green light to go back to pubs after COVID restrictions were lifted.

Client: TAB Australia
Brief: After COVID restrictions were lifted in Australia, TAB tasked us with using Venue Mode as an incentive to get people back into pubs and betting socially again
Idea: The Venue Mode feature on the TAB app gives users exclusive offers and rewards whenever they step into a TAB venue. So, we used the green light on Venue Mode to tell people that the app and their local venue were active again.
My Role: Senior Art Director

Film:

Key Visual:

Mobile and Desktop landing site:

Social/In-venue info film: