GETTING PUNTERS BACK TO PUBS AFTER COVID

TAB Australia wanted to encourage punters to return to pubs and bet socially again after COVID restrictions were lifted. The Venue Mode feature on the TAB app was the perfect incentive, offering exclusive rewards and offers whenever users stepped into a TAB venue.

We used the green light on Venue Mode as the signal that both the app and local venues were back in action.

Film:

Key Visual:

Mobile and Desktop landing site:

Social/In-venue film: