GIVING CUSTOMERS AN ‘EXTRA EXTRA’ REASON TO JOIN HCF

Client: HCF
Brief: HCF was running a 'Join and Win' prize promotion for new customers and needed a more compelling way to talk about it.
Idea: "EXTRA EXTRA" – Customers who join HCF Hospital and Extras Cover automatically go into the draw to win an "Extra Extra."
My Role: Senior Art Director/Creative Lead