LEGO’S FIRST GOOGLE ASSISTANT AUDIO EXPERIENCE
Client: Lego
Brief: Lego wanted to give kids a break from their screens and enable them to look at their old Lego bricks in a brand new way.
Idea: Lego Playwaves. Through Google Assistant, we created a voice-activated experience for kids to play and explore new worlds through interactive soundscapes. We turned their Google Nests into real-time playmates, where, for the first time, real-time sound effects brought kids’ imaginations and playtime to life. Playwaves features two types of gameplay: an interactive mission mode, allowing kids to build objects, problem-solve, and complete levels; and a free-play mode, where kids can interact with and explore different effects and soundscapes on their own.
My Role: Creative Lead
Results: 2022 CLIO Awards Shortlist - Audio Product/Service, 2021 CANNES Shortlist - RADIO & AUDIO LIONS, 2021 LIA Shortlist - RADIO & AUDIO
Case study film:
Free-play mode (0:00 - 0:53) Interactive mission mode (0:53 - 13:06)