Unboxing in the wild

Client: Optus
Brief: Demonstrate how you can game just like you do at home, virtually anywhere, with NVIDIA GeForce Now cloud gaming on the Optus 5G network.
Idea: "The Future of Gaming Unboxed" – reimagine the conventional "unboxing" video by taking it out of the typical gaming room setting and into the wild. Ready-to-play packages (similar to loot drops in their favourite games) were hidden in locations covered by the Optus 5G network, for gaming influencers to discover, unbox and play on the spot.
My Role: Creative Director