AN UNBOXING IN THE WILD

NVIDIA GeForce Now is a cloud gaming service that lets you stream AAA games with the kind of smooth performance and high-quality graphics you'd usually need a high-end gaming PC for. Pair that with Optus 5G, and you’ve got the freedom to play anywhere on a device with a 5G connection. But the challenge was that gamers can be pretty cynical about advertising, so we knew we had to take a different approach.

‘The Future Of Gaming Unboxed’ took gaming influencers and the classic unboxing experience out into the wild. We hid ‘loot drop’ packages in 5G-covered spots for them to find, unbox, and dive straight into gameplay with GeForce Now on their phones. We captured their adventures and gameplay in fun, unique videos, sharing the experience with their followers on social media and Twitch—showcasing the tech in action without it feeling like a hard sell.

‘The Future Of Gaming Unboxed’ case study video:

@Milkberry live Twitch integration:

‘The Future Of Gaming Unboxed’ cutdowns for ad media:

Results and recognition:

- Campaign Brief - The Work 2024 Hot List