THE GOBBLEDOK HAD TO GET WITH THE TIMES TO GET THE “CHIPPIES”

Client: Smith’s Chips Australia
Brief: Launch Smith’s Chips on TikTok.
Idea: To launch the Smith's Chips TikTok channel, we brought back the Gobbledok, a furry alien featured in Smith's Chips advertising during the 80s and 90s with an insatiable hunger for "chippies." After a 30-year hiatus, the Gobbledok's hunger hadn't changed, but the world had. Now, he has to get with the times to get the "chippies." This allowed us to tap into the nostalgia of Gen X and Y while introducing the Gobbledok to a whole new audience in Gen Z.
My role: Creative Lead

Launch film
We find the Gobbledok hiding in the back of someone's pantry, munching away on an endless supply of Smith's "chippies." But when he realises he's run out, he has no choice but to finally make his exit. What he discovers outside is that while his pantry hasn't changed much in the past 30 years, the world sure has!

The Gobbledok discovers online delivery

The Gobbledok makes a friend

Grab some “chippies” and discover more on The Smith’s TikTok Channel