Bringing the biggest TikTok trends to life for guests to explore and discover

Client: TikTok Australia
Brief: Show sceptical talent agents, media publishers, music agents, and talent what they're missing out on by not being on TikTok.
Idea: TikTok Discover – We transformed Bay 25 at The Carriageworks in Sydney into a TikTok world where guests could explore and discover some of the platform's most exciting content opportunities. Media professionals, industry experts, talent managers, and content creators were invited to a 30-minute conference session that led into a 2-hour experience zone like no other. Giant phones, creator stations, a tortilla kitchen, a super-sized cockatoo, DJs, live performances, and much more. The Discover Showroom was intended to be a creator's delight, with content opportunities around every corner.
My Role: Art Director/Creative Lead

Film:

The Portal
Your phone is your personal portal into the world of TikTok. So, for the event, we created a 10-metre-long tunnel made out of neon lights in the shape of phone frames. After the keynote session, guests walked through the tunnel to enter the TikTok world.

#dreams experience
To enable guests o discover the #dreams we set up a giant LED display with a skateboard platform in front of it and invited guests to film their own TikTok. Guests had fun pretending to skate while sipping cranberry juice and singing along to Fleetwood Mac’s "Dreams."

#driverslicense experience
To create their own #driverslicense TikTok, guests were invited to sit in a convertible Mustang parked in front of a giant LED screen and sing along to Olivia Rodrigo's teen anthem, which made the trend famous on TikTok.

#tortillatrend experience
Just like the ones made in the trend, guests could stop here to get everything they need to make their own #tortillatrend TikTok.

@ashmagic experience
Shooting most of his content from his bedroom, Ash Magic has amassed over 185.7 million likes and 9.1 million fans on TikTok by performing and revealing the trickery behind his magic. So, for his experience, we decided to create a little trickery of our own by recreating Ash's bedroom, standing upright, as a stage for Ash to perform and take our guests behind the scenes of his magic tricks.

@itsbybrandon experience
Makeup star and LGBTQI advocate Brandon Lee Scott rose to TikTok stardom by bringing beauty magic to life with phenomenal makeup looks, crafted using a range of colourful palettes. For his experience, we created an area that showcased Brandon's process, demonstrating not only how he achieves his amazing glow-up looks, but also how he turns them into engaging, premium-style TikTok videos.