Demonstrating how every shop was a chance win a trip to the Olympics

Client: Woolworths supermarkets.
Brief: Promote a Woolworths shopper competition to win a trip to the 2016 Rio Olympics.
Idea: TVCs that featured Olympic Hurdler Michelle Jenneke (famous for her warm-up dance) using shopping trolleys to train in a supermarket aisle.
Role: Copywriting and Art Direction.

Film