DEMONSTRATING HOW EVERY PURCHASE WAS A CHANCE TO WIN A TRIP TO THE OLYMPICS

Woolworths wanted to promote a shopper competition offering a chance to win a trip to the 2016 Rio Olympics. So, we tapped into the energy of Olympic hurdler Michelle Jenneke, who had gone viral for her signature warm-up dance. The TVCs featured Jenneke playfully training in a Woolworths supermarket aisle, using shopping trolleys as hurdles.

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